Why marketing is important

Many businesses have failed to take advantage of how big the market is by taking cognizance of their marketing activities. To get clients for your brand, business, or product offering, business owners need to know that running a strong marketing campaign would allow their business to grow.

Marketing really goes beyond putting out your product to the public and making sales. It is really wide.

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

WHY MARKETING IS IMPORTANT

1. Meet and beat the competition: Marketing helps businesses compete well in the market and have an edge over their competitors thereby giving them a market share

2. Create Brand Awareness: It helps to build your reputation as a company. It helps to provide you with credibility which is what most customers look out for.

3. Increase sales volume: Another reason why marketing is important is that it increases sales volume. Once you start to spread the word about your product or services, sales would certainly increase.

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